I was sure that I had the traditional business side of things well covered; my results so far spoke for that conviction. While I had found plenty of customers for the various low-cost knick-knacks I imported directly from China, thus far they had all come from the auction site where I had originally listed them. My efforts to create a storefront of my own had led to very little additional business; it seemed that people out browsing the wider Internet were simply not aware of my offerings. Thinking that what I needed was a boost to my storefront's search engine visibility, I signed up for some free SEO info offered by an online company. I had merely given the address of my storefront to the company along with some contact information, and a few days later I received a detailed, personalized report that outlined the results. I was advised that the copy on my site did not do an especially good job of relating it to the kind of web searchers who would be my best customers if they were to find it. The site that offered this advice, it turned out, would be able to guide me through improving that copy if I wished. The free SEO info also noted that my Internet storefront was not considered by the Internet search engines to be a very reputable or important destination. This was not necessarily a slam against me or my business; sites were generally given very little consideration by default, and it would take proactive measures to increase my storefront's reputation. In the end, I signed on for help with these issues, and soon saw the traffic to my site rise along with its search rankings. Share